Case study
Brand resuscitation and building a new category · Full-service
AOMU: brand resuscitation and a new category
Starting point
The brand was on the verge of bankruptcy. After tens of millions of crowns invested, it had practically no positioning. People noticed it but had no idea what exactly it was or what it was for. Goal: save the brand, establish the category and build a brand with European ambition.
≈0positioning for tens of millions of crowns
Shift
Explain first, sell second. Positioning built on science and the mechanism of action, not on lifestyle promises. Plus a new brand foundation, performance on Meta and Google, retention via Klaviyo and sales to hotels, companies, pharmacies and spas. A growth dashboard for management every month.
+42 %CTR at a 13 % lower cost per visit
Result
+212 %Sales growth in 2026