Case study
Helppes · Pro bono · 25th Super Day · 2026
Helppes: pride, not pity
Starting point
Helppes needed to bring people to the 25th Super Day and raise awareness of what assistance dogs do. With a minimal budget, it had to win both attention and reach. The communication had to show what people and dogs can do, without relying on pity.
Shift
We found a shared idea, “I CAN. WE CAN.”, and built it on the dogs’ real superpowers. We connected it with people’s stories and a network of patrons, media and corporate partners. One concept grew into outdoor, radio, print and social. The campaign’s reach also rested on the strength of its partnerships.
Result
30 CLV sites, metro and tram. 20+ patrons and 15+ partners around one shared idea.