03 · Shifts
Communication Shift: positioning, creative campaigns and launch
From message to campaign – we build it and get it out there. Positioning and messaging, the creative concept, production and media, then launch and optimisation.
What's included
- Positioning & messaging
- Creative campaigns
- Launch & optimisation
Built on positioning, not on one-off ideas
Every campaign starts from what the brand should mean to people. For Garmin we changed the starting question to which personal goal Garmin helps you reach, and built “Your goal. Our mission.” – Garmin's first original Czech image campaign across film, radio, social, print and outdoor.
From launch to optimisation
We don't stop at the creative. We plan the media, launch the campaign and optimise it with performance data. For AOMU, positioning built on science and the mechanism of action was paired with performance marketing on Meta and Google: CTR rose 42 % at a 13 % lower cost per visit.
Clients we shifted this way
- Brand resuscitation and building a new category · Full-serviceAOMU+212 % Sales growth in 2026Read the case study →
- Garmin · Image campaign · 2026GarminYour goal. Our mission.Garmin’s first original Czech image campaign. Personal goals and health as a new reason to wear Garmin.Read the case study →
- Creammy · Brand & communication · since September 2026CreammyA brand from strategy to storeOne foundation for managing the brand, communication and the in-store customer experience.Read the case study →
- Helppes · Pro bono · 25th Super Day · 2026HelppesPride, not pity30 CLV sites, metro and tram. 20+ patrons and 15+ partners around one shared idea.Read the case study →
- Coolex by Dermacol · Challenger brand launch · 2026CoolexTurning the brand name into a verbIts own brand language and a connected go-to-market plan: from first contact to purchase.Read the case study →
Frequently asked questions
Do you also produce the campaign?
Yes. We take the campaign from message and concept through production and media to launch and optimisation.
Can you work with a small budget?
Yes. For the Helppes pro bono campaign, one shared idea – “I CAN. WE CAN.” – reached 30 CLV sites, the metro and trams thanks to 20+ patrons and 15+ partners.
Do you work for international brands?
Yes. Our campaign for Garmin was the brand's first image campaign created entirely in the Czech Republic.