Case study
Creammy · Brand & communication · since September 2026
Creammy: a brand from strategy to store
Starting point
Creammy needed to connect what the brand promises with what customers actually experience. There was no common thread from positioning through communication to the store. Every new activity needed to build on the same foundation.
Shift
We started with strategy: who the brand is for, what it offers and how it talks about it. From it we derived the communication platform, the creative concept and the idea for the image film. Seasonal campaigns, in-store events, the loyalty programme and performance marketing all build on the same foundation. The brand now has one direction across the whole customer journey.
Result
One foundation for managing the brand, communication and the in-store customer experience.