Case study
Garmin · Image campaign · 2026
Garmin: “Your goal. Our mission.”
Starting point
In Czechia, Garmin mainly spoke to people focused on sports performance. International campaigns left little room for local stories. The brand needed to open up to a wider audience and show why it belongs in the lives of people who don’t train for records.
Shift
We changed the starting question: which personal goal does Garmin help you reach? On that basis we built an original Czech concept, “Your goal. Our mission.” The watch speaks as a companion. One story connects three generations and their motivations across film, radio, social, print and outdoor.
Result
Garmin’s first original Czech image campaign. Personal goals and health as a new reason to wear Garmin.