04 · Shifts
Content Shift: social media strategy, content and community
Content people actually want to follow – we plan it, create it and run it every day. Strategy, photo, video and copy, management and community.
What's included
- Social media strategy
- Photo, video & copy
- Management & community
Strategy first
We decide who the content is for, what role each channel plays and how content ties into the brand's positioning and sales. Then we set the formats, rhythm and tone.
Created and run every day
Our team creates photo, video and copy and manages the channels and the community day to day, so the brand stays present without overloading your people.
Clients we shifted this way
Frequently asked questions
Which social networks do you manage?
The ones where your customers are. The channel mix comes out of the strategy, not the other way round.
Do you create the content yourselves?
Yes. We plan, shoot, write and publish – and report what works.
Can a Content Shift be combined with a campaign?
Yes. Content often carries a Communication Shift campaign forward after launch.